you're in the right place

welcome to the toolkit.

You're here because your community trusts you. This toolkit gives you everything you need to help them understand and participate in Texas’ 2026 midterm election.

Midterms Matter is nonpartisan

Midterms Matter, and activation by In Good Company, does not support or oppose any candidate, party, or political position. Our only goal is to help more Texans show up informed and prepared. Everything in this toolkit reflects that. No ads. No Endorsements. No politics.

the numbers don’t lie

Why Your Voice Matters.

250+

Offices will be decided in the 2026 midterm election

Source: Texas SOS

37%

Of Texans participated in the 2022 midterm election

Source: Texas SOS

74%

Of people trust a peer as much as a scientist to tell them the truth. Information from someone you know carries real weight.

Source: 2024 Edelman Trust Barometer

Before You Share

A FEW GUIDELINES for you.

  • Stay Nonpartisan – Help your people understand the process, not influence their choices.
  • Inform, Don't Persuade – Give your people information they need to engage with confidence.
  • Use Official Sources – Always link to votetexas.gov for Texas-specific election facts.
  • Go At Your Pace –  Any action you take counts. There’s no single right way to do this.