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the reality
The November 3 election decides real races that affect your members' businesses, industries, and communities. But the most important step happens long before Election Day. If your members aren't registered by October 5, they can't vote at all. A clear, timely reminder from a trusted source like you is often all it takes.
Texas requires registration at least 30 days before Election Day. Members not registered by October 5 can't vote in November. No exceptions.
Governor, a U.S. Senate seat, and every statewide office are decided November 3, including races that shape education, healthcare, and community funding.
Of people trust someone they know over any ad or algorithm when it comes to elections. Your organization is that source for your members.
Bottom line:Chambers and associations have always been trusted voices in their communities. Helping members get registered and ready for November is a natural extension of that mission, and Midterms Matter makes it easy to do without taking any political position.
Why you, specifically
You don't have to become a voter education organization. You already are one. Your members open your emails, read your newsletters, and look to you for guidance on issues that affect their work and their community.
Voters contacted by someone they personally know are up to 13 percentage points more likely to vote than those reached by a stranger or campaign volunteer.
Source: Center for Campaign Innovation / Donald Green, Columbia UniversityBUILT FOR member organizations
We know protecting your organization's reputation and staying above the political fray is non-negotiable. Midterms Matter is built with exactly that in mind.
Every piece of Midterms Matter content is focused on participation, not persuasion. We never mention candidates, parties, or how anyone should vote. Neither will you by sharing our content.
Everything is written to fit within the communications norms of member-facing organizations. Share it as-is or adapt it to your voice. It stays safe either way.
All dates and voter information link back to VoteTexas.gov. Nothing invented. Nothing you'd have to verify before sending.
A single bulletin announcement or a multi-week campaign, it's entirely your call. Whatever you choose works at every level of involvement.
Start where you are
You don't need a new program or a special campaign. The most effective starting point is almost always the communications your members already open. Start with a simple reminder to check their registration.
A short paragraph reminding members to confirm their registration at VoteTexas.gov before October 5. Sign up for updates and we'll send you ready-to-use copy as the deadline approaches.
A short paragraph with the registration deadline and a link to VoteTexas.gov. Sign up for updates and we'll send you this copy ready for print bulletins and email newsletters.
Graphics and captions sized for LinkedIn, Instagram, and Facebook will be ready to go. One post reaches your entire following.
A simple page or resource link pointing members to registration and voter information. The toolkit will include web copy and a voter checklist.
A brief mention before a chapter meeting, luncheon, or networking event. The toolkit will include a 30-second verbal script you can use word for word.
access your toolkit
Tell us about your organization and we'll send you updates: the deadlines that matter, when to share them, and the Midterms Matter toolkit. Takes less than two minutes.
