Learn
Lead
connect
Get involved
the reality
The communities nonprofits serve are often the most directly affected by policy decisions, and the least likely to be registered and ready when an election arrives. That gap is something your organization is uniquely positioned to close, starting well before November.
Texas requires registration at least 30 days before Election Day. The people you serve can't vote in November if they miss October 5.
Governor, a U.S. Senate seat, and every statewide office are decided November 3, including races that shape education, healthcare, and community funding.
Of people trust someone they know over any ad or algorithm for election information. Your organization is that trusted source for the people you serve.
Bottom line:The most important step happens months before Election Day. When nonprofits step in early to help the communities they serve get registered, they help ensure those communities have a voice in who represents them. Midterms Matter makes that easy to do, without crossing into advocacy.
Why you, specifically
Campaigns target likely voters. Ads reach people who are already plugged in. Nonprofits reach everyone else: the people who need this information most and are least likely to stumble across it on their own.
You don't have to become a voter education organization. You just have to share information your community needs, through channels you already use.
Voters contacted by someone they personally know are up to 13 percentage points more likely to vote than those reached by a stranger or campaign volunteer.
Source: Center for Campaign Innovation / Donald Green, Columbia UniversityBuilt for nonprofits
We understand the responsibility faith leaders carry. Midterms Matter is designed specifically to let you support civic participation without crossing into political advocacy, keeping your congregation, your mission, and your tax-exempt status fully protected.
Every piece of Midterms Matter content is focused on participation, not persuasion. We never mention candidates, parties, or how anyone should vote. Neither will you by sharing our content.
All materials stay well within the boundaries of what 501(c)(3) organizations can share. The toolkit will include a clear one-page guide so your team knows exactly where the lines are.
Your community holds a range of political views. Midterms Matter content is written to be genuinely neutral. Helpful to everyone, alienating to no one.
A single bulletin announcement or a multi-week campaign, it's entirely your call. Whatever you choose works at every level of involvement.
Find your lane
There's no required level of commitment. Pick what works for your organization's capacity, culture, and community. Any of these makes a real difference.Level 1Light touch
Add a note to your newsletter, send one social post, or include a quick line in your next email to clients or constituents reminding them to check their registration before October 5. Sign up and we'll send you this copy ready to use.
Send a dedicated email, run a series of social posts leading up to November 3, or add a voter resource page to your website. Templates for all of these will be ready in time.
Closer to November, host a voter information session for your clients or community, organize a group early voting trip, or partner with other local organizations to amplify reach. Guides for all of these will be ready in time.
access the toolkit
Tell us about your community and we'll send you updates: the deadlines that matter, when to share them, and the Midterms Matter toolkit. Takes less than two minutes.
